China decoration: the Chinese tastes are extraordinary

The market of decoration in China has known significant its past five years growth.If you are looking for ideas for decorating, you can follow these tips.

How is the market of decoration in China?

Segments key to industry is the decoration of households and public buildings, custom shower curtains and wall decorations custom generate a small proportion of revenue. The market of decoration in China must know a rapid increase in the next five years. The market of the decoration of public buildings which refers to the completion and decoration is a very important segment of the industry. The segment concerning the decoration of household including all activities related to the interior design of private individuals have the largest market share with remarkable rise in revenues during its last years. For Chinese consumers, the decoration is important but the concept in this country is not like other countries. The Chinese calls to professionals for the decoration of their apartments for the consumer putting hand in paw is a degrading option that relegates it to the rank of artisans or farmers which is the thing that caused the closure of several stores that are also come to sell their concept to population in full economic bomb and which had also sales rising on the real estate market the worst in all this is that for its brands they are all calculated apart from the tastes of Chinese consumers and their habits, in our day, the decoration societes de remain very popular as well as a few multinationals that they have adapted to the Chinese market.

Shower decoration in China

The decor of your bathroom for your well-being is important, the bathroom is team of furniture, mirrors, curtain, shower curtain custom for example. To always want to go in your bathroom, you can have one or more custom shower curtains. The modern bathroom is adorned with new materials: pebbles on the ground, colorful tiles, exotic and other wooden parquet. The trend of today are the traditional sinks for your bathroom decoration which gives way to design, the tub basins is exposed.
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Doing an Internship in China

After a few years of study, the completion of a course is a must. If doing it in one of the Asian cities, it might be convenient to analyze the Asian market. However, before embarking on such a venture, it is important to know the different parameters that could help the internship in China.

The conditions to know to integrate the Internship in China

To go on the course in China, it is necessary to fulfill some conditions. On the one hand, there is, for example, the fact that the student must imperatively have bases in the Chinese language. As will be the main way for the latter to communicate with colleagues and others, have concepts in the tongue is a real asset. Otherwise, it must be available some time. Depending on the time accessible on the internship offers, it may be that it takes 2 or more months. And finally, it is preferable that the student already has a first professional experience. If this is not always required, it can be a benefit to the student who wishes to join a company.

A few steps to find a good internship in China

To find an internship in China, it is necessary to follow some steps. Those who have a base in the country’s language can, for example, do a market study in China to detect areas that could be interesting for an internship. Students are familiar yet nothing can against by having recourse to specialized institutions in the field. The latter will be responsible for giving courses to understand better the Chinese market to find deals tailored to the student’s abilities. Once the details of this kind were completed, it must go through the administrative procedures of the trip and find accommodation once you arrive on site. Of course, through a specialized agency, these steps are much easier.

The various advantages of the internship in China

If more and more students are choosing China as the country for an internship is primarily for its benefits. Already, this is a tremendous opportunity to deepen his knowledge of the country. Whether about culture, lifestyle, and language, the student’s interactions with others will enable it to grow faster in this area. Otherwise, it must be emphasized that an internship abroad is much more rewarding on a resume. The different experiences that we have acquired its assets during the stay a lot easier argument for a future interview. Also, students can meet new people and increase its labor relations. And finally, do the internship in China is a good way to discover the country. Whether for monuments or landscapes as known in this country, there is much to see.
Let us not forget that China has a large number of the company. Working in different sectors including agribusiness, engineering, trade and many others, internship opportunities that can be found there to meet everyone’s needs. By making the right choice regarding the organization of the course, the student can not but find the profits to his course as to his future employment. With 1,000 training places from foreign countries that the government has just set up, it’s the perfect time to explore China.



More and more young Chinese students perform internships in French companies. This phenomenon causes controversy worldwide as some Chinese are accused of spying and across some businessman is thrilled to welcome Chinese students.

A small number of testimonies were noted: “This student was very friendly and hardworking. He remained a long time in the office after his work time. Since that, he has started in Beijing his own business, with the same machines and the same service as we do. He copied everything, including the instruction manual and our manual of use. “/”Production machines of the hexagonal firm, they were copied piece by piece by a Chinese counterfeiter. It flows from these replicas in peace “/”On a thousand students actually doing their internships, there is always one who starts with the company’s customer file where he was working in. ”

A state spy network does not necessarily sponsor the strategic information theft. They are often ambitious young professionals willing to offer the information collected anywhere else for their future employer. 5 years ago, suspicions arose on a network of Chinese students whose nerve center was at the University of Leuven . This would have helped the Chinese employees trainees in Western European companies to smuggle sensitive information that they have collated. You should know that except young people from very wealthy families, most Chinese students going studying abroad receive a scholarship. Malicious actors can potentially put pressure on them because of this.

Despite these accusations, many Western entrepreneurs do not hesitate to hire either for an internship or an employment contract Chinese, because, for them, the risk of theft is greatly an overestimated phenomenon. The phenomenon of globalization encourages knowledge to circulate. And brains too. Companies have reason to welcome students and trainees from developing countries. The future of their markets depends probably on the relations they may establish with local partners in China for future commercial development.

Western companies also employ many Chinese trainees in their own countries directly in China. This example is the case of many French companies  doing e -commerce in China. Western consulting agencies also regularly look for Chinese trainees because they have the knowledge and a different vision of the market.

The opinion on the Chinese trainees is contrasted worldwide. Make your own opinion !


Electric vehicles in China

With 1% of electric vehicles circulating, China is the first electric vehicles market in the world. Indeed, the government wants more citizens to drive EV ( Electric Vehicles) in order to reduce gas emissions due to the crowded cities and traffics.

Why invest in Electrics Vehicles ?

Regarding Chinese population and also the “airpocalypse” that they are suffering from especially in the large towns such as Shanghai, Beijing, it is basically a growing market and big industries already know it. China produces and sold over 300000 units of EV, which represent an increase of 300% each year.  The country has the potentialities to build a strong industry of EV and then reduce its dependency on imported oil. The EV are fully equipped, respecting the environment ( no more exhaust pipe anymore, curtains for isolations…).

Electric car in China

Policies support strongly the industry

Authorities have completely understood how it was important for the country to adopt these types vehicles as managing pollution effects on the environment. Firstly, everything is put in place in order to support and create the competitiveness of the EV. How does it put in place ?

  •         Restrictions on  cars during rush hours
  •         Electric owners benefits of advantages (license plate gave earlier etc)
  •         Consumption tax
  •         Reforms “ 10 cities,10 thousands of EV”

Moreover, automakers call for mass production and cut down the costs in order to democratize the EV in the country. 5 millions of Electric Vehicles are expected for 2020 by the government. Actually, mass production would enable to decrease the price of the materials like batteries, for instance, then people would be more attracted because for now the batteries’ costs still not be reasonable for some.

Indeed, all these policies considerably have boosted the electric vehicle market. One of the big challenges of this industry is to face to the consumers who are not yet convinced by this car. Also, in the large towns people often reside in buildings where they do not have any means to charge their car.




In every country, there are holidays that people look forward to. These holidays celebrate national and international festivals. Holidays depends on and vary in function of the country and the number too. We will see more details in this article about the main difference between the public holidays in France and China.

Firstly in China , be aware that most holidays are caught Sunday. Many foreign companies in China have to adapt and therefore have the same holidays, it is also the case for foreign students studying for an internship in Asia. Chinese celebrations are much based on ancestral deities and beliefs, the most famous festival in the world is Chinese New Year , which is celebrated by Chinese around the world. During the year, the Chinese celebrate seven major events:

  • New Year : 1st Friday to Sunday, January 3
  • Chunjie ( Chinese New Year ) : Sunday, 7 to Saturday, February 13
  • Qingming Festival ( All Souls’ Day ) : from Saturday 2 to Monday, April 4
  • Labour Day : Saturday, April 30 to Monday, May 2
  • Duanwujie ( Dragon Boat Festival ) from Thursday 9 to Saturday, June 11
  • Zhongqiujie ( Moon Festival ) : from Thursday 15 to Saturday, September 17
  • Guoqingjie ( National Day ) : from Saturday 1st to Friday, October 7

In France, there  are 11 holidays in number , but in reality, only the May 1 to Labor Day is a mandatory holiday for all employees except in certain sectors such as hospitals or public transports. Also, we should highlight that  2016 is not the best year for holidays since 3 public holidays were on a Sunday , but it is true that in general French people often extend their days off just for one or two days.

  • New Year’s Day : January 1st, 2016
  • Easter Monday : March 28th
  • Labour Day : May 1st
  • May 8, 1945 : May 8th, 2016
  • Ascension Thursday : May 5th
  • Lundi de Pentecôte :May 16th
  • National Day : July 14th
  • Assumption : August 15th
  • La Toussaint: November 1st
  • Armistice : November 11th
  • Christmas : December 25th

We can also precise that French people have more holidays than Chinese people, but public holidays in French generally last a day while in China it is sometimes a week as for the Chinese New Year . Expatriates must adapt depending where they live . Local customs in both countries are different, but we note that each of the two countries celebrated on May the 1st , the new year, and their respective national holidays. Who does not like to be quietly in his bathrobe to relax at home on holidays ?


Chinese people in Australia : what seduces them ?

Chinese tourism industry represents each year millions of dollars due to the emergence

of a new upper middle class which do not have restrictions and can travel where and whenever it wants to.  Chinese people still crossing the world from Tokyo to Paris through New-York, Australia is their favorite one. Regarding the number of Chinese tourists, the country converges their tourism politics in this direction in order to offer more attractions, quality services.

Chinese tourist in Australia.jpg

Why Australia ?

With its famous kangaroos and its breathtaking landscapes, no one dares to argue that Australia is one of the most beautiful countries in the world.

With amazing natural places,  wildlife, and food, Australia has always seduced tourists especially Chinese leisure travelers which pay particular attention to the world-class beauty, the safety, the cuisine, the value of money and for sure the shopping. Chinese people prefer the amazing places where they can see beautiful landscapes from their hotel like behind a transparent curtain, dining, shopping, visiting beaches, museums, and galleries. We can emphasize the proximity of the both countries make feel them easier to go there than in European countries.

How can Australia take benefits on Chinese tourism ?

Actually, Australia can see its economy growth simply because millions of dollars are spending in its territory each year. It enables creating more jobs, businesses in this sector especially and in others in general which means that the feedbacks would be global.  Furthermore, it is important to highlight that started from now all the infrastructures have to be adapted to the unstoppable number of Chinese visitors.  Hotels offer now Chinese cuisine and kits with specifics languages for instance.

Moreover, Australian government pays attention to the opportunities providing by this market  and try to list what are Chinese tourists’ expectations in order to focus their policies on this sector.

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Children’s Clothing Market

In 2015,  16.5 millions of babies were born in China and there are now 170 millions of babies aged 6 years old born on the territory. To this extend babies’ spends and consumption increase in the same time. The fashion market for children seems to be an opportunity for the textile industry, in fact, clothing for babies represent 91%  of the general spends. The children’s wear market is one of the fastest-growing markets. Actually, it is partly due to the reform of the one-child policy which provides a new structure of the society. Child-related consumption in 10 big cities represented 33% of the daily expenditure for the families in 2014.

Furthermore, for the most of the parents seeing before buying their child clothes seems to be the prerequisite condition for them. For several years, the online shopping tends to be popular for the younger parents who prefer buying their children clothing on the net, it for sure the market which can provide opportunities.

素材辞典 Vol.39 〈人物・こども編〉

Styles of clothing

Parents prefer to buy foreign brands such as Zara,  Hello Kitty, Jeep, Adidas etc and most of them spend around 200 yuan per transactions. Parents are now more exigent concerning the clothing, especially on the material characteristics and pay more attention to choosing the rare pearl for their child. What are they main exigencies ?

  •         Design safety

The comfort and the safety of the clothes are the most important and this is  what parents are looking at first. This is particularly true for the 3-4 years old who start to dress.

  •         Material attentions

For few decades, people are more aware of the organic products, or harmful consumption etc to that end their pay a particular attention to the materials contains their products.

The cotton clothes reach the top of the most preferred ones.

  •          Brands

The brand is also an exigency for the parents who heed more on the quality of the clothes and are mot confident with foreign brands, judged as better than the domestic’s ones.

Everything counts from the decoration of the bedroom to the shoes.




The Beverage Market in China: A Profitable Market

Beverage has always expanded and developed at a significant speed in the Chinese market, both in flavor or brand. Although it seems to be huge enough in China, it is still a small one compared with beverage market in other countries and the industry revenue rate is more than 30% now. Thus, market potential deserves people’s attention and exploitation. The beverage market in China is expected to be the biggest one worldwide.

Huge Market Scale

China’s beverage market is already huge in terms of market scale and diverse players as well as products. In terms of market scale, the value of retail sales in 2015 was 196.1 billion RMB, the growing rate of which was 15.3%. The industry grows, at least, four times bigger than that ten years ago. On the diversification side, both market players and products are devoid of single structure. In the past, the whole beverage market was occupied by Coca-Cola and Pepsi alone. People’s choices are also single, for there are mostly carbonated beverages in the market. But now, besides the two companies, Wahaha, Mater Kong, Uni-president, Nongfu Spring, Danone, Nestle, Huarun Group and others also share and support the market together.

If comparison with beverage markets in other countries and Chinese people’s demand for flavors are taken into consideration, Chinese beverage market shows huge potential.On one hand, in 2012, the consuming of beverage per person in China was on average of 96 liters, far below the data of 263 liters in the United States in the same year and 140 liters in Japan in 2007. Thus, the conclusion can be drawn that Chinese beverage market is still small. On the other hand, consumers’ demand for the products is diverse. People from different countries, ages, genders and classes have different requirements for a beverage. Some may prefer healthy drinks while others may concern more about prices and portability. The companies can design various flavors, packaging and prices to targeted consumers in order to meet their needs.

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Tourism Industry in China

High-Speed Rail is a New Turning Point for China’s tourism market

High-speed rail, by definition from Chinese State Railway Administration, refers to the railway with commercial train service at the speed of 200 km/h or higher. Since 2007 when the first high-speed rail Jingjin line operated, high-speed rail has brought tremendous convenience to Chinese citizens and also great revenue to the regional tourism industry. It is no surprise that a former undeveloped city with very limited transportation network grabs this opportunity and turns out to become the most popular scenic spot.

Highlight of Zhejiang Province

Lishui in Zhejiang Province is such a typical example. Lishui lies in the southwest of Zhejiang province. The metropolitan area is surrounded by rolling hills and mountain valleys. The unique geographical feature makes Lishui a beautiful place with the splendid landscape. While on the other hand, its inconvenience of transportation has dragged local tourism industry development behind for many years. Until last year, in December, the high-speed rail Jinliwen line has operated successfully. It connects to hangchang line and longtailed line, which means, it will take only 90 minutes from Hangzhou to Lishui, 30 minutes from Wenzhou to Lishui.

In the long run, the high-speed rail is offering much more potential opportunities to local tourism industry because it helps create a ‘high-speed rail travel ecosystem’. In the future, several up-to-date information and services will be integrated to meet tourists’ demand hence form a beneficial economic cycle. Lately, the Yangtze River Delta High-speed Rail Tourism Alliance was established in Lishui. Specifically, on the one hand, the alliance is positively exploring more commercial opportunity along the high-speed rail line; on the other hand, the alliance is functioning as a platform for mutual cooperation between member cities and travel agency websites like Xiecheng and Tongcheng. The Yangtze River Delta area has abundant natural scene resources and rapidly-developing transportation means. It attracts millions of tourists every year. The newly formed high-speed rail travel ecosystem in each region is united to a huge ecosystem, in which each city will benefit from learning and sharing.

Not surprisingly, local government in Lishui has responded positively complying with this great opportunity. Till 7th February, every high-speed rail passenger whose destination is Lishui is offered a free pass to all tourist attractions in the city. When I checked on 12306.com last night, all 9 high-speed rail tickets from Hangzhou to Lishui on the schedule were sold out. It proved that the new high-speed rail line will contribute greatly to the tourism industry revenue in Lishui.

According to Daxue Consulting Market report, the high-speed Hukun line is going to operate in four months. I believe, Like Lishui, Yunnan province will also grab the opportunity to increasingly expand local tourism industry development. Lishui’s success will recur ubiquitously around China.

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China Baby Food Market

Baby Food Product in China

Chinese babies have a thirst for quality milk. What pushes industrialists to perfectly master the origin of their products. Danoneproves with the announcement on December, with a heavy investment of 240 million euros in a new manufacturing plant in Holland. Part of products manufactured in this country will be sold in China, where Danone now plays the card of highh range, with its international brand Nutricia. It has also concluded Tuesday, the transfer of its Dumex brand, which had been very heckled, to its Chinese partner Yashili. An assignment which amounts to EUR 150 million.

Danone in China

The coincidence in the calendars pushed Danone to explain the concomitance of the two ads. It prevents. They shed light on the strategy of the french group, which has made child nutrition one of the four pillars of its strategy. A strategy put in place by Franck Riboud, and Emmanuel Faber, appointed to the head of the company there are a little more than a year, continues while putting it to music according to its own partition.
In the Danone 2020 plan, presented in early November to investors, the infant nutrition division appears as one of the poles to stronger growth expected, with an annual increase between 7% and 10%. In 2014, this activity weighed 4.39 billion euros or one-fifth of the Group‘s sales. The overall objective for the world‘s number one dairy fresh is to achieve an increase in turnover of 5% in five years, against a growth estimated this year between 4% and 5%
However, shocks, Danone in has known. And severe. Particularly in China. After his alliance failed with Chinese Wahaha in dairy products, the french has been shaken by the Fonterra case. A false alarm to its New Zealand supplier in summer 2013 botulism has been plunging sales of infant milk in China. Its Dumex brand, parents dug in stores, has suddenly been shunned. The sensitivity of Chinese consumers, shaken by the scandal of milk melamine, remains high. This abrupt stop private Danone one of its main engines of growth. The Dumex brand has, therefore, to be transferred to Yashili. In July, when the publication of its half-year results,

Danone’s International brands

Danone, for its part, placing on its international brand Nutricia. The manufacture of the products out of the Chinese borders is in his eyes one pledges of its value-added. Danone relies also on e-commerce and specialty shops to distribute it. Ms.Cabanis says that ‘ today sales of infant products in China have regained their pre-crisis level. Where the interests ofDanone to strengthen its industrial facilities in Europe.
The choice fell on the site of Cuijk in the Netherlands, where the group already has a factory. Investment of EUR 240 million will double its capacity in 2017. The plant will manufacture the Nutricia international brand, and its variations Nutrilon and Aptamil, but also standard products. This project also proves the importance that keeps Europe in the game of Danone.